Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

Efficiency is doing better what is already being done.

Efficiency is doing things right; effectiveness is doing the right things.

Making good decisions is a crucial skill at every level.

Management is doing things right; leadership is doing the right things.

Plans are only good intentions unless they immediately degenerate into hard work.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The best way to predict the future is to create it.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

The only thing we know about the future is that it will be different.

The productivity of work is not the responsibility of the worker but of the manager.

The purpose of business is to create and keep a customer.

Time is the scarcest resource and unless it is managed nothing else can be managed.

Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.


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